These are pieces of print made by 'The Print Company' by designers Nick Loaring and Lucy Johnson. I found this in 'Skinny', an independent culture journal. I feel the success is mainly due to the simplicity of the design and the selected colours used. Most of the designs have a very limited colour palette which allow the print to become more meaningful and have a greater significance. The designers use six letterpress machines and a vast collection of wood and metal type to hand craft these high quality vibrant prints. The prints are also used for gig posters for local promoters Golden Cabinet. I chose this specific piece of work purely because of the aesthetic The minimalist style, alongside the bright use of colour is something which really inspires me. Much of my work relates to this simplistic process, but with more of a complex meaning within it - a simple design with multiple perspectives and ambiguous meanings.
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